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Vouchers Medienmitteilung 20.10.2026
Rock Legends in the Snow: Krokus Are Coming to Samnaun
Over Five Decades of Swiss Rock History
For more than 50 years, Krokus have stood for powerful, authentic hard rock. Founded in Solothurn in 1975, the band is one of Switzerland's most internationally successful rock acts. With songs such as "Long Stick Goes Boom", "Screaming in the Night" and "Bedside Radio", they have made Swiss rock history. More than 15 million records sold, gold and platinum awards, and worldwide tours demonstrate their international success.
Even after more than five decades, the musicians have lost none of their passion for performing. Singer Marc Storace, guitarist Fernando von Arb and bassist Chris von Rohr remain key figures in the band's line-up. "We love what we do, and our fans have been showing their appreciation for decades," Krokus explain, reflecting on their enduring passion for music. The band also promises an energetic performance of authentic, powerful rock in 2027.
Rock Music Against a Spectacular Alpine Backdrop
Krokus can look forward to an extraordinary concert setting in Samnaun. The International Spring Snow Festival stage is located on Alp Trida, surrounded by the peaks of the Silvretta Ski Arena. Here, winter sports enthusiasts can combine a day on the slopes with a live concert.
The Spring Snow Festival has a long-standing tradition in Samnaun. Since 1989, renowned Swiss and international music stars have performed on Alp Trida towards the end of the winter season. Previous artists include Status Quo, Die Toten Hosen, Gotthard, Peter Maffay and, most recently, Beatrice Egli. With Krokus, another Swiss rock band will take centre stage at the musical season finale in 2027.
April also offers excellent conditions for a varied winter sports holiday. The cross-border Silvretta Ski Arena Samnaun/Ischgl connects Switzerland and Austria and offers 239 kilometres of pistes. Thanks to its high-altitude location, reaching up to 2,872 metres above sea level, the winter season extends well into spring. The 2026/27 winter season runs from 26 November 2026 to 2 May 2027, offering a total of 158 days of skiing.
Enhanced Comfort in the Silvretta Ski Arena
The mountain railway infrastructure will also undergo further modernisation for the 2026/27 winter season. In Samnaun, the Twinliner double-decker cable car, which opened in 1995, will receive two new cabins, an upgraded control system and modernised platform and boarding areas. The system will also be technically prepared for future operation without cabin attendants.
On the Ischgl side, the new Höllkarbahn C2 will replace the existing chairlift. The modern eight-seater chairlift, equipped with weather protection bubbles and heated seats, will be able to transport up to 4,200 passengers per hour. Both installations are scheduled to enter service in time for the start of the season on 26 November 2026, further enhancing comfort throughout the shared ski area.
Further information: www.samnaun.ch/konzert
Media images available for download
Swiss Rock Legends Krokus Live in Samnaun in 2027
Swiss hard rock band Krokus will perform at the 37th International Spring Snow Festival on Alp Trida in Samnaun on 24 April 2027. © Krokus
Spring Snow Festival 2026 with Beatrice Egli
Concert atmosphere on Alp Trida: Beatrice Egli thrilled the audience at the 36th International Spring Snow Festival on 25 April 2026. © Mario Curti
Silvretta Ski Arena Samnaun/Ischgl
Spring skiing on perfectly groomed pistes in the Silvretta Ski Arena Samnaun/Ischgl. © Andrea Badrutt
New Twinliner Double-Decker Cable Car Cabin in Samnaun
The new Twinliner double-decker cabin against an Alpine mountain backdrop. The cable car has undergone extensive modernisation for the 2026/27 winter season. © Lukas Zegg
Sender
This is an official press release from Tourismus Engadin Scuol Samnaun Val Müstair AG (TESSVM).
About TESSVM
TESSVM is the tourism marketing organisation for the Lower Engadine, Samnaun and Val Müstair. On behalf of its shareholders, TESSVM promotes demand for tourism products and services, primarily at national and international level. Locally, TESSVM works with all stakeholders to manage the promotion of tourist offerings and guest services across five political municipalities comprising over 20 holiday resorts. Headquartered in Scuol, the organisation launches and coordinates joint projects with regional partners and service providers, and ensures coordination with Graubünden Ferien and Switzerland Tourism. The organisation, with a budget of approximately 5.5 million Swiss francs, employs around 40 full-time and part-time staff, including one intern and three apprentices. With around 1 million overnight stays, the Engadin Samnaun Val Müstair holiday region accounts for just under 10 per cent of Graubünden’s total overnight stays.
Taking responsibility: CSR and three-dimensional sustainability
Corporate Social Responsibility (CSR) is the voluntary contribution made by companies towards sustainable development, with a focus on voluntary commitment. In this regard, TESSVM operates according to the principle of three-dimensional sustainability: economic, social and environmental. TESSVM measures all the CO₂ emissions it generates and endeavours to reduce them. Unavoidable emissions are offset through myclimate’s climate protection projects. Purchases are made within the region wherever possible, and contracts are awarded to local partners. Within the company itself, TESSVM supports the next generation through apprenticeships and work placements.
Media Contacts
Simon Westreicher, Standortleiter Samnaun
Tel. +41 81 861 88 43
s.westreicher@samnaun.ch
Bernhard Aeschbacher, Direktor
Tel. +41 81 861 88 32
b.aeschbacher@engadin.com