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Vouchers News 23.3.26
Samnaun is once again the most hospitable destination in Switzerland
Für die Ferienregion Samnaun ist die Auszeichnung eine starke Bestätigung der gelebten Gastfreundschaft und der hohen Qualität in Hotellerie, Ferienwohnungen und touristischer Infrastruktur.
Award based on verified guest reviews
Booking.com’s 2026 Traveller Review Awards are based on the average of all guest reviews published on the platform between 1 December 2022 and 30 November 2025. According to Booking.com, the winners were determined on the basis of more than 372 million verified customer reviews. A total of 1.81 million partner properties worldwide received awards.
In Switzerland, Samnaun takes first place among the country’s most hospitable destinations. Also featured in the top 10 are Kandersteg, Lauterbrunnen, Flims, Scuol, Pontresina and Arosa, amongst others. In the national regional ranking, the canton of Graubünden also tops the list.
Hospitality in Samnaun
The award highlights what many guests in Samnaun have appreciated for years: personalised attention, high-quality service and a holiday experience that impresses from the accommodation right through to the stay in the destination.
It is also worth noting that the Traveller Review Awards do not just consider hotels. Booking.com includes various types of accommodation, including apartments, holiday homes, chalets and villas. This broad scope is particularly relevant for Samnaun, with its diverse range of offerings.
More summer for your break
From your very first night’s stay in summer, you can enjoy the benefits of the ‘All-Inclusive’ guest card in Samnaun. This includes the mountain railways from Samnaun to Ischgl, entry to the Alpenquell water park and access to the guest programme – ideal for an active yet relaxing holiday in the mountains.
Further confirmation for the Samnaun holiday region
This latest accolade is particularly pleasing for Samnaun because the destination was already recognised as Switzerland’s most hospitable place in 2024. This recognition is primarily down to the daily dedication of the hosts throughout the holiday region. This renewed top ranking underscores that this quality is consistently appreciated.
The Samnaun holiday region would like to thank all accommodation providers and service providers who contribute to guests’ stays with great dedication, warmth and professionalism. The fact that Samnaun is once again perceived as the most hospitable place in Switzerland is not only a wonderful recognition but also a strong indication of the destination’s quality in a national comparison.
Holidays in Switzerland’s most welcoming destination
Whether you’re staying in a hotel, a holiday apartment or at a campsite: experience Samnaun’s excellent hospitality for yourself. Find the perfect accommodation for your holiday in Samnaun now and book your break in Switzerland’s most hospitable destination.