Beatrice Egli at the 36th International Spring Snow Festival

Beatrice Egli is Switzerland's radiant queen of pop music: like no other artist, she has given the modern pop genre a fresh update, had a massive influence on it and revolutionised it with her boundless zest for life. Her unique voice is instantly recognisable among thousands. Her charisma is that of an international superstar. Her stage presence? Pure fireworks! Beatrice Egli has been enchanting millions of people for well over ten years now and is considered one of the most successful German-speaking pop singers today.

She has never stopped believing in herself and her dreams, always taking on new challenges and inspiring millions of fans along the way. A path on which Beatrice Egli has developed into one of the most versatile and successful solo artists in the German-speaking music scene. With her brand new single ‘Hör nie auf damit’ (Never stop), the charismatic Swiss singer wants to encourage all listeners to trust in their own strength and not let anything or anyone deter them from their self-set goals. Within a very short time, the presnippet of the song inspired over 5,000 fan videos on social media even before the single was released and reached number 30 in the TikTok Top 50. With this catchy, earworm single, Beatrice Egli also announces her new studio album of the same name, «Never stop doing that».

On her latest single, «Never stop doing that», she sings about self-love and self-fulfilment, untamed passion and celebrating the beauty in life, accompanied by driving beats and a catchy melody. This is also the motto of her upcoming tour, because the name says it all: on the «Tanzen, Lachen, Leben» (Dance, Laugh, Live) tour in 2026, Beatrice Egli invites her fans to enjoy every moment of life and, to the sound of rousing music, to do just that: dance, laugh and live.

When and where

Alp Trida in the ski area at 1 pm.

Admission / Ticket

The ski pass for Samnaun/Ischgl is also the admission ticket to the concert. Pedestrian tickets and half-day ski passes are not available on the day of the concert. Season tickets and ski association tickets (Snow Card Tirol, etc.) are valid on the day of the concert.

Melissa Naschenweng rocked the stage at the 35th Spring Snow Festival at 2,262 metres and created an incredible atmosphere!

Melissa thrilled 9,000 visitors and made the day perfect. Thank you to everyone who was there!

Melissa Naschenweng has long been a megastar in her native Austria and has become one of the country's most successful and popular artists within just a few years. With her rousing mix of pop, rock and folk influences, this true-blue musician captivates an audience spanning generations, young and old alike, who celebrate the power woman who grew up in Carinthia's Lesachtal valley for her down-to-earth yet modern and open-minded manner. Melissa Naschenweng loves to play with clichés in her music, breaking with outdated traditions and combining apparent opposites in her own unique, contemporary style.